Description
Job Title: Digital Analyst
Location: Hybrid / Head Office (Christchurch, Dorset)
Reports to: Head of Digital Analytics
Salary: £50K
Hours of work: 37.5 hours, Monday to Friday - Hybrid working - 3 days in office, 2 days from home.
Job summary/purpose:
As an experienced Digital Analyst with a customer-first mindset, you will be an influential storyteller that can translate data into clear, commercial, and actionable insights that empower the wider team and play a key role in optimising our clients' digital channels.
Responsibilities
Performance Reporting
- Accountable for tracking site and app CVR alongside the contributing funnel metrics.
- Interpret data to provide commentary on site and app performance on a daily, weekly and monthly basis.
- Build and maintain the full suite of ecommerce Looker Studio reports to track the conversion funnels, key customer journeys and asset interaction to surface insights that inform merchandising decisions.
- Track all metrics by traffic source to gain a full understanding of how off-site traffic impacts on site metrics.
- Support the Digital Marketing and Finance teams with forecasting targets by channel.
Product Development
- Utilise Contentsquare and GA4 to deliver deep dive analysis across both site and app, highlighting friction points and making recommendations to optimise.
- Play a key part in the Digital Product team by providing insights to support the roadmap, prioritisation and continuous improvement.
- Track performance of all continuous improvement changes and the value they have delivered.
- Provide analysis for A/B testing by identifying key metrics, presenting end of test reports to the wider team to illustrate the key changes to customer journeys and making recommendations for next steps.
- Play a key role in developing new hypothesis based upon blended data insights, used to gain an understanding of why customers may be behaving a certain way.
Trading & Merchandising
- Work collaboratively with the Digital Trading & Merchandising team by reporting on content placement, promotional journeys and campaigns, suggesting recommendations for optimisation.
- Encourage the merchandising team to explore opportunities based on data findings.
Systems
- Accountable for GA4 and GTM data integrity and accuracy, working with our support agency to ensure the tagging is correct and fit for purpose.
- Own the relationship with Contentsquare, ensuring the wider team are making the most of the tool via training and ad hoc demos.
Specific skills
- Super user of Contentsquare, GA4 and Looker Studio.
- Preferable experience of digital experimentation tools such as Optimizely.
- Understanding of tag management and data integrity.
- Conversion Rate Optimisation (CRO) including personalisation and AI.
- Experience of creating and presenting analytics reports to key stakeholders in a visually impactful way.
- Experience of blending data based on customer behaviour with commercial context to tell clear, engaging stories.
